Case study
Launching a Polish subsidiary in Warsaw
An international company marked the opening of its Polish subsidiary with a formal ceremony, a guest programme and live performances in Warsaw.
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Market entry events in Poland
Give your Polish launch a clear purpose, the right audience and a local production team. We connect guest planning with the event your headquarters needs to deliver.
Choose the format around the business objective
A new subsidiary, a product introduction and a first meeting with potential partners need different event formats. We start with the decision you want the audience to understand and the relationships you want to develop.
A private briefing gives a selected group time for detailed conversation. A launch conference creates space for presentations and demonstrations. An opening ceremony makes a new local presence visible to an invited audience. The format follows the purpose, guest profile and available budget.
Agree who will be in the room
You can bring an existing guest list or commission guest research and invitations as part of the project. We agree the target segments with you, research named individuals and prepare a list for your approval before outreach begins.
For a private B2B format, the guest mix and seating plan deserve the same attention as the stage. The XPADIA investment dinner in Warsaw brought together investors, real estate agents, lawyers and tax advisers in a deliberately planned table arrangement.
One local production plan
The agreed scope can cover venue selection, programme planning, stage and AV, catering, guest reception and supplier coordination. We work in English with your in-house team and your agency at headquarters, defining who approves content, production and costs.
If your launch includes media activity, we scope the communications work separately: the message, materials, intended media audience and approval process. Invitations to journalists do not guarantee editorial coverage.
Budget and preparation
Our published guidance starts at EUR 20,000 net for a private B2B format of 40–80 guests, EUR 100,000 net for a launch conference or gala of 300–1,000 guests, and EUR 200,000 net for a flagship launch of 1,000–3,500 guests. These are starting points for defined formats, with the final scope confirmed in your proposal.
Allow approximately 4–12 weeks from signature for a private format, 2–6 months for a launch conference and 3–6 months for a large gala. Guest recruitment, venue availability and headquarters approvals can influence the schedule.
Bring these details to the first conversation
Tell us what is launching, your preferred city and date, the audience you want to reach, the approximate guest count and your budget. Explain whether you already have a guest list and whether your headquarters agency will be involved.
We use those details to agree responsibilities and the proposal timetable. After the event, your team owns the commercial follow-up; any reporting or contact handover from EVERITUM should be defined in the project scope.
Questions and answers
Can you work with our existing audience?
Yes. We can produce the event for your existing guest list. Research and invitations are optional parts of the agreed scope.
Do we need a Polish company to commission the event?
No. We can contract with your existing entity. Invoicing and tax treatment are confirmed in the proposal for the agreed scope and contracting entity.
Explore the next step
Case study
XPADIA investment dinner in Warsaw
Around 70 guests, a view across Warsaw and a carefully planned mix of investors and advisers. For XPADIA, the most important production work began with the guest list.
ExplorePlanning guide
Your Polish subsidiary launch event checklist
Before booking a venue, agree what the launch should achieve and who needs to attend. This checklist helps your headquarters and local teams work from the same brief.
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Contact
Tell us about your Polish launch.
Share the essentials. We reply in English on business days. Private B2B formats start from EUR 20,000 net; scope and budget are agreed in your proposal.